November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV Will Flip Last-Click Attribution On Its Head

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  After this exclusive look for subscribers, today’s column by Jason Fairchild, CEO and co-founder of tvScientific, will appear on AdExchanger.com on Monday. Since the 1950s, marketers have instinctively bought into the power of TV advertising, despite the fact that we have neverContinue reading »

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