May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Instagram Rolls Out Branded Content Ads for Reels

Instagram began the global rollout of branded content ads in its Reels short-form videos Friday. The Facebook-owned photo- and video-sharing network began enabling businesses and creators to add branded content tags to Reels last December. Instagram Organic feed and Story posts can be boosted and become ads via the new Instagram Boost for Branded Content…
Adweek Feed