Āmio Limited appointed PR agency for Destination NSW

Destination marketing and communications agency Āmio Limited has been appointed by Destination NSW as its Public Relations representative agency in New Zealand. The contract will see Āmio Limited deliver Destination NSW’s overall communications strategy, driving brand awareness through media relations in the New Zealand market. 

The firm has offices in Wellington and Auckland and is led by Managing Director Wayne Mitcham.

Āmio will develop and execute comprehensive, targeted, creative, brand-aligned PR activity using various channels, as well as supporting DNSW partnerships, trade, and marketing initiatives – all to elevate NSW as a premier tourism and world-class events destination. 

“We are delighted to be appointed as the Public Relations representative agency for Destination NSW in New Zealand. Sydney is Australia’s premier city and one of the most beautiful destinations in the world. The possibilities for Kiwi travellers are endless, with Sydney and NSW offering year-round, world-class events across major international sports, arts, fashion, music, dance, sculpture, food, and wine,” says Mitcham. 

“We know that Kiwis will be itching to book a NSW holiday as soon as Trans-Tasman travel resumes, but in the meantime, we are dedicated to keeping New Zealand travellers inspired and informed about everything NSW has to offer. We look forward to creating impactful public relations that inform, inspire, and welcome Kiwis to discover and rediscover Sydney and the great State of NSW.” 

To Kiwis, Sydney provides an authentic, big city experience – it is the leading tourism destination in the Asia Pacific and where New Zealanders can find an exciting mix of theatre, cultural tourism, diverse landscapes, and significant blockbuster events such as Vivid Sydney and world class sporting events. Just a three-hour flight away, NSW is the ultimate travel destination for Kiwis once the borders open. The State offers five World Heritage-listed areas, 14 official wine regions, 850 national parks, and a coastline of 720 stunning beaches. 

Destination NSW is the lead NSW Government agency for the State’s tourism and major events industry, designed to grow the visitor economy. Destination NSW is responsible for driving tourism and acquiring and developing major sporting and cultural events for Sydney and regional NSW. 

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