“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive look for subscribers, today’s column by Jason Fairchild, CEO and co-founder of tvScientific, will appear on AdExchanger.com on Monday. Since the 1950s, marketers have instinctively bought into the power of TV advertising, despite the fact that we have never… Continue reading »
The post CTV Will Flip Last-Click Attribution On Its Head appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist