November 24, 2024

Programmatic

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Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO

Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year. On Thursday, less than a week after changing its name to Basis from Centro, the Chicago-based company confidentially submitted what’s known as a draft registration statement S-1 with the Securities and ExchangeContinue reading »

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