November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Molson Coors Is Future-Proofing Its TV Advertising Strategy

Changes in privacy laws and consumer behaviors are forcing advertisers to deviate from their historic default means of audience targeting, especially in the connected TV space, increasingly a focal point of many marketers’ attention. In particular, brands are eager to better understand how CTV spend is contributing to ROI, as well as delivering incremental gains…
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