Hitting For The Cycle 2021 is an off-year, in terms of the four-year election cycle. But political advertising is scorching – and politicians have a few specific demands for digital. For one, the idea of “forced video” exposure is critical, said Megan Clasen, a partner at the political ads shop Gambit Strategies, in a Q&A… Continue reading »
The post Persuading Voters Online Ain’t Easy; Facebook Is Now Meta appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024