December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Tech Watchdogs Form Nonprofit With Plans to Uproot the ‘Disinformation Economy’

It’s no secret that the ad tech industry has a transparency problem. An estimated 15% of digital ad dollars vanish into the so-called “unknown delta.” And advertisers are consistently finding themselves surprised by the places their ads end up. A nonprofit launched this week by two of the industry’s most outspoken brand safety advocates aims…
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