June 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Media Companies Are Looking to NFTs as a Business of the Future

As the craze around non-fungible tokens (NFTs) continues to captivate the crypto world, major media companies are still feeling out ways to package their legacy brands into one-of-a-kind art pieces for digital ownership. Their experiments have ranged from selling off historic moments from archival footage–as CNN has begun to do with its new Vault platform–to…
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