WELLINGTON, Wednesday: oOh!media has produced its first ever special build for an alcohol brand (Stoneleigh). This time, in a fully enclosed lightbox, it poses as a mini greenhouse in Oriental Parade, Wellington.
oOh!’s in-house creative team, oOh! Studio, was tasked to find a unique way to showcase Stoneleigh’s connection with sustainability whilst generating mass reach and talkability.
“The special build is live in Oriental Parade until 8 November.”
The team crafted up a plan to retrofit a lightbox that could hold live native New Zealand plants, soil, and river stones, whilst showcasing three bottles of Stoneleigh wine in the lightbox too.
The special build is live in Oriental Parade until 8 November.
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