When MTV Entertainment Group wants to create original content surrounding marginalized communities, its creative is a hands-off approach. Instead, it relies on the members of those communities to take the lead and share authentic stories. That was the case for the documentary short “Good Voice Woman,” which is now the lead spot for MTV’s Native…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion