May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover

While flagship banner Abercrombie & Fitch garnered most of the attention–going from one of the most disliked brands in America to a successful turnaround–its parent company has been hard at work reviving the rest of its portfolio. Much of that progress came to fruition this past year, namely in the form of a relaunch of…
Adweek Feed