Online retailer Public Goods wanted to push its own creative boundaries in a campaign that would break it into the alcohol space for the first time. So instead of a typical product spot, the brand planned to make a food porn-style, slow-motion commercial of nothing but wine pouring into elegant stemware, backed by a smooth…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce