November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Public Goods Makes a Boozy Version of the Holiday Yule Log Video With Wine TV

Online retailer Public Goods wanted to push its own creative boundaries in a campaign that would break it into the alcohol space for the first time. So instead of a typical product spot, the brand planned to make a food porn-style, slow-motion commercial of nothing but wine pouring into elegant stemware, backed by a smooth…
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