Stanley St strengthens its data and strategy offering with new appointments

Stanley St has announced the appointment of Thomas Scovell as Head of Strategy, and Ankit Patel as Head of Data and Analytics.

Scovell has returned from London after eight years where he worked as Head of Brand Strategy at Campaign Brief’s Global Digital Agency of the Year AnalogFolk until 2020, and more recently as Global Director of Strategic Services at Byte.

”I’m excited to be joining an agency that has a real sense of thinking different, and being inclusive at its heart. Understanding the audience will always be the key to unlocking insights that inspire truly great, brand building, creative ideas and that understanding requires a diversity of people, of data, and of human and technology skill sets working in collaboration. Oh and yeah it’s great to be back working with that world-class Head of Media Planning, Emily Scovell – being truly integrated across Creativity, Media, Data and is something we’ve both been advocating for during our time in London and Stanley St is set to truly unlock the power of that model,” says Scovell.

In his new role, Patel will lead Stanley St’s analytics team to provide solutions and services that help companies understand the full impact their data can have on their business.

Patel says that the digital advertising ecosystem has changed over the past few years, and continues to change every day.

“Rising user expectations around privacy has resulted in additional data regulations and collection limitations, and this has fundamentally changed the way we build audiences and measure conversions. Investment in first-party data and owned marketing channels is the future play,” says Patel.

Stanley St CEO, Siobhan Burke, comments: “We took a close look to see how we were stacking up against the needs of CMO’s and it was this focus on martech, on digital and on analytics that steered Stanley St to invest in the Head of Data & Analytics role. At Stanley St our integrated offering under one roof sets us apart and now more than ever Creative and Media thinking needs to be tightly connected by evidence based insight. By centralising Ankit’s role, our analytics offering will be democratised across our entire agency process meaning that data will truly be at the core of everything we do, and not sitting in a media only vacuum instead we have an incredible group of diverse thinkers sitting together to solve bigger problems at speed. It’s a really exciting time for the agency.

“Data and Insights is powerful fuel for our creatives, and we won’t stop refining our offering and bringing on new talent as the world continues to evolve.”

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