It was May 2019 when Dutch startup The Fabricant made a splash on the fashion scene with the debut of its Iridescence dress: a luminous cape-like gown that glowed with purple highlights. But this was no ordinary dress. The Iridescence dress is a digital asset that was auctioned on the blockchain for $ 9,500 and delivered…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform