AUCKLAND, Today: Adtech business Scroll Media has formalised a partnership deal with Paris-based global games platform Gameloft to help advertisers reach gamer audiences. The two companies have been working together for some time with Scroll providing local sales resources and expertise.
With over 1.6m monthly unique users across Australia and NZ, recent local campaigns have been successfully launching from movies, health and FMCG advertisers.
Scroll Media MD Jane Ormsby said: “we are seeing an increase in demand for gaming audiences from clients, and Gameloft’s offering has been well received, especially as the users are logged in.
“Gameloft is one of the leading developers and publishers of games in the world, and a major innovator since 2000. With a massive and diversified audience, Gameloft offers advertisers a unique level of visibility and engagement with their audiences.
“Gameloft offers in app video, gamification and rich media campaigns with extensive targeting capabilities running in a wide variety of games including Asphalt 9 and Despicable Me 2, Dragon Mania and Legend.
“A common misconception is that the typical gamer is male aged 18-34, which isn’t necessarily the case. Females represent 46% of the audience.”
“To date, Gameloft has delivered more than 10,000 campaigns in 40 countries for Air France, Coca-Cola, Ford, Fox, Ferrari, ING, Netflix, Procter & Gamble, Samsung and Lego.
Bangkok-based Gameloft APAC MD Florent Vallauri said: “we are excited to be represented by Scroll Media in Australia and NZ and it’s great to see local campaigns come to life with premium brands.
“The rise of not only gaming but mobile gaming in particular continues to grow year after year. The Digital Australia Report 2021 highlights that mobile now ranks second place (overtaking PC and behind console) when it comes to types of devices gamers are using.”
Scroll Media sales director Adam De Roma said: “A common misconception in the market is that the typical gamer is male and aged between 18-34, which isn’t necessarily the case. Females represent 46% of the audience.
“Scroll Media handles digital advertising sales and operations with a focus on branded content, integration and programmatic advertising sales.
“Scroll represents other well-known specialist digital platforms, such as Autotrader, ODT, Healthline, Reuters, Golfdigest, Rugbypass and Accuweather. The publisher offering has a digital audience opportunity of 2 million Kiwis every month
Scroll Media is looking at partnering with more publishers in future to grow their offering to advertisers.
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