November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Infographic: What Is Everyone Doing on Their Second Screens?

Multitasking is not limited to work–even when watching television, chances are good your attention is split between the plot and a second screen. So where should marketers try to meet these viewers, and during what kind of content? Consumer analytics firm Engine Insights took a deep dive into how U.S. adults are using second screens…
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