Special cleans up at B&T

AUCKLAND, Today: Special NZ was named New Zealand Agency of the Year at the B&T Awards in Sydney on Friday night. The agency also shared several significant awards with Special Australia.

Between the offices of Special Auckland, Special Sydney, and Special Melbourne, the New Zealand-founded advertising network secured a quarter of all awards distributed.

No other NZ agencies featured – but to be fair, there’s no way of knowing how many entered.

Special Group AUNZ was awarded 10 of the 41 gongs distributed – including all major Agency of the Year categories, and recognition as the Grand Prix B&T Agency of the Year for the second year running.

The list of Agency of the Year awards includes:

• New Zealand Agency of the Year
• Independent Agency of the Year
• Branding, Design & CX Agency of the Year
• Advertising Agency of the Year
• Grand Prix Agency of the Year

Special also won in five key categories across four different campaigns:

• Best Ad Campaign (Uber Eats Tonight I’ll Be Eating)
• Best Media Campaign (Every Kiwi Vote Counts Meddle)
• Best TV Campaign (Uber Eats The Grey Wiggle)
• Best Social Media Campaign (Every Kiwi Vote Counts Meddle)
• Best Use of Sponsorship (Uber Eats Tonight I’ll Be Eating)

• View all the winners here