November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Iceland’s Hit Parody of Mark Zuckerberg’s Metaverse Film

Welcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has been viewed over six million times, having taken only a matter of days to pitch, produce and distribute. Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor Jorunder Ragnarsson) and shot in…
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