Welcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has been viewed over six million times, having taken only a matter of days to pitch, produce and distribute. Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor Jorunder Ragnarsson) and shot in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform