Samba Files The ACR S-1; Yelp’s ROI Pitch To CPGs

Can You Samba Alone? Samba TV filed its S-1 on Tuesday, often the precursor to an IPO (although many are filed in vain). Samba is one of a few automated content recognition (ACR) companies that are specialists in recognizing and attributing content played on a smart TV.  But the ACR market is tough for independents.… Continue reading »

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