CPGs Focus On Marketing In Tough US Retail Landscape

AdExchanger |

The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startupContinue reading »

The post CPGs Focus On Marketing In Tough US Retail Landscape appeared first on AdExchanger.

Read more

Procter & Gamble Beats Back Activist Investor, And Its Existing Brand Strategy Is Safe – For Now

AdExchanger |

Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter & Gamble Tuesday following a vote at the company’s shareholder meeting in Cincinnati, Ohio. Peltz and his Trian fund are known for waging aggressive proxy battles to obtain public company board positions and then using theirContinue reading »

The post Procter & Gamble Beats Back Activist Investor, And Its Existing Brand Strategy Is Safe – For Now appeared first on AdExchanger.

Read more