Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic–and much parodied–formula that usually included the enthusiastic catch phrase, “But wait, there’s more!” Case in point is a campaign for Kizik, an ecommerce shoe brand that’s launching its most significant marketing push to date. As part of the…
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In a world where nearly everyone is always online, there is no offline.
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