November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

BBDO Spot Asks if Santa Shops at the Home Depot in Fairbanks, Alaska

Home Depot has several locations in Alaska, including a store in Fairbanks that is just 140 miles south of the Arctic Circle. The proximity to the North Pole provided the concept behind a holiday spot from BBDO which seeks to uncover if Santa is a customer. “We’ve needed a little bit of joy and sunshine…
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