“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Sarah Lewis, global director for CTV at ShowHeroes Group. Once upon a time, CTV was the new kid on the block. But it’s fast becoming an integral part of many advertisers’ video strategy. Now, as… Continue reading »
The post CTV Advertisers, Stop Copy-Pasting Your Video Strategy appeared first on AdExchanger.
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