November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV Advertisers, Stop Copy-Pasting Your Video Strategy

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Sarah Lewis, global director for CTV at ShowHeroes Group. Once upon a time, CTV was the new kid on the block. But it’s fast becoming an integral part of many advertisers’ video strategy. Now, asContinue reading »

The post CTV Advertisers, Stop Copy-Pasting Your Video Strategy appeared first on AdExchanger.

AdExchanger