Programmatic

How Twitter Blue Does Things Differently; And More Retailers Join The Ad Platform Biz

Bolt From The Blue Twitter Blue, Twitter’s $ 3-per-month subscription service, was met with applause this month by digital media and news publishers thrilled to see a tech platform cut them a rev share. Participating publishers offer ad-free articles on Twitter’s in-app browser and earn a share of the Twitter Blue subscription pool in return. TheContinue reading »

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