Bolt From The Blue Twitter Blue, Twitter’s $ 3-per-month subscription service, was met with applause this month by digital media and news publishers thrilled to see a tech platform cut them a rev share. Participating publishers offer ad-free articles on Twitter’s in-app browser and earn a share of the Twitter Blue subscription pool in return. The… Continue reading »
The post How Twitter Blue Does Things Differently; And More Retailers Join The Ad Platform Biz appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs