May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Stella Artois’ Restaurant Concept Took Experiential to a New Level. Now It’s Going Global

Crisp, steaming fries and cold beer. It’s a combination that’s become nearly universal, but its origins are profoundly Belgian. So when Anheuser-Busch InBev was looking for ways to create more brand awareness in Colombia for Stella Artois, a lager with a rich Belgian history, the marketing team turned to a pairing with more than 200…
Adweek Feed