The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
Month: November 2021
AUCKLAND, Thursday: TBWA\New Zealand and Noel Leeming are bringing the ever-helpful Noel Leeming character back with two festive commercials for...
Ellie Doty is no longer North American chief marketing officer of fast-food chain Burger King, according to parent company Restaurant...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
//www.youtube.com/watch?v=YOLAchiGeyM AUCKLAND, Today: Acumen has launched a new integrated brand relaunch campaign for Waitoa, “the home of free range chicken”...
Anniversaries are about celebrating the past, but they are just as much about taking those foundational stepping stones and looking...
A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail,...
SYDNEY, Thursday: Special Group NZ scored two APG Grand Awards at Australia’s 42nd AWARD Awards last night – both for...
As the world has begun its slow transition back toward a vague sense of normalcy, more and more brands are...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...