The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a concession to publishers called publisher-provided IDs (PPIDs). Now, PPIDs – which are primarily based on emails collected by publishers – will be available to Google DV360 advertisers. That’s a big advantage for DV360, but Google… Continue reading »
The post Pubs Can Bring First-Party Data To DV360; Zuck Plans To Bypass Apple’s 30% Fees appeared first on AdExchanger.
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