November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Social Confidential: Slim Jim on the Power of Meat, Memes and Community

For the latest episode of Social Confidential, Adweek’s Jess Zafarris is joined by Evan Weissbrot, president of agency 180 New York, and Amy Morgan, brand communications manager at Conagra Brands, the strategic minds behind Slim Jim’s meme-fueled, brilliantly chaotic social media presence. Evan and Amy explain how the brand tapped into the creativity of a…
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