For the latest episode of Social Confidential, Adweek’s Jess Zafarris is joined by Evan Weissbrot, president of agency 180 New York, and Amy Morgan, brand communications manager at Conagra Brands, the strategic minds behind Slim Jim’s meme-fueled, brilliantly chaotic social media presence. Evan and Amy explain how the brand tapped into the creativity of a…
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In a world where nearly everyone is always online, there is no offline.
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