November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Heineken Provides Free Beer as Placeholder Christmas Presents

To beat any potential disruption to Christmas that could be caused by shortages across the distribution chain, Dutch beer brand Heineken is offering to provide free beer as a gap filler while people wait for their real presents to arrive, saving them from being left empty-handed. The promotion, running across U.S. cities during the two…
Adweek Feed