Turning a Family Tradition Into a Holiday Marketing Juggernaut

Christa Pitts didn’t know a career in sales would give her the entrepreneurial foundation to run a global company beloved by families. Pitts–along with her twin sister, Chanda Bell, and their mother, Carol Aebersold–heads up The Lumistella Company, which makes The Elf on the Shelf brand of books, toys, entertainment and immersive experiences that has…
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