“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television viewing is overtaking linear TV, and both national and local advertisers are scrambling to follow the eyeballs. And it’s no wonder. While 75% of linear… Continue reading »
The post Local OTT Advertising Is An Untapped $ 137 Billion Opportunity appeared first on AdExchanger.
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