Chanel’s Advent Calendar Is a (PR) Nightmare Before Christmas

Branded Advent calendars are all the rage right now. And it makes sense! As someone on Twitter recently–and brilliantly–described, Advent calendars are like ‘microdosing Christmas.’ What brand wouldn’t want to be a part of that? It’s a daily opportunity to surprise and delight customers who raised their hand and said “yes, bring on 25 days…
Adweek Feed