“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kunal Nagpal, SVP and GM, publisher platform and exchange, at InMobi. The middle of the mediation market is disappearing quickly, leaving mobile app developers with tough decisions to make. Mediation requires technological expertise, scale,… Continue reading »
The post As Mediation Evolves, App Developers Are At A Crossroads appeared first on AdExchanger.
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