Why The IAB Tech Lab Still Hasn’t Taken On The Administrator Role For Unified ID 2.0

Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0 earlier this year, the IAB Tech Lab is still on the fence about taking on this role for the open-source initiative to replace third-party cookies with email-based IDs. During a Tech Lab board meeting last… Continue reading »

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