Brand suitability is proving to be a big boon for DoubleVerify’s bottom line. Revenue from its brand suitability targeting solution, which launched in 2018, grew 64% year over year in Q3, and was responsible for more than 50% of its overall programmatic revenue, which clocked in at $ 41.9 million last quarter. As opposed to brand… Continue reading »
The post DoubleVerify CEO Zagorski On Why Brand Suitability Is Growing Like Gangbusters appeared first on AdExchanger.
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