Brand suitability is proving to be a big boon for DoubleVerify’s bottom line. Revenue from its brand suitability targeting solution, which launched in 2018, grew 64% year over year in Q3, and was responsible for more than 50% of its overall programmatic revenue, which clocked in at $ 41.9 million last quarter. As opposed to brand… Continue reading »
The post DoubleVerify CEO Zagorski On Why Brand Suitability Is Growing Like Gangbusters appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run