It’s no industry secret that when it comes to advertising fragrances, the rule book seems to be that there is no rule book. This is perhaps the sector where art and advertising intersect as brands hope to emulate and convey the scent they want consumers to shell out big bucks for through a medium in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most