It’s no industry secret that when it comes to advertising fragrances, the rule book seems to be that there is no rule book. This is perhaps the sector where art and advertising intersect as brands hope to emulate and convey the scent they want consumers to shell out big bucks for through a medium in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
How Marketers Use Attention Measurement in CTV Strategies
Following a Year of Hollywood Strikes, NBC’s Fall Lineup Is All About ‘Stability’