November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Tying Social Spend to Offline Sales Got Harder When Meta Quietly Halted Tracking Tool

Meta, when it was still known as Facebook, quietly discontinued a suite of store-visit tools. Since the switch earlier this year, marketers have been trying to piecemeal ways to tie social spend to offline activity in order to keep proving the value of social media marketing. The features, which included the Store Visits Optimization and…
Adweek Feed