Meta, when it was still known as Facebook, quietly discontinued a suite of store-visit tools. Since the switch earlier this year, marketers have been trying to piecemeal ways to tie social spend to offline activity in order to keep proving the value of social media marketing. The features, which included the Store Visits Optimization and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads