November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Livestream Shopping Is Poised to Grow Even More in 2022

It seemed like every other retailer ventured into shoppable livestreaming this year as a trend that has already overtaken online shopping in Asia gained a firmer foothold in the United States. From Walmart’s partnerships with platforms like Twitter and TikTok to new influencer-led channels at Saks, Zappos and Nordstrom, 2021 was a year of experimentation…
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