November 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: TV Drama (Rerun)

One of the most compelling soap operas of 2021 was the TV measurement debate. After undercounting viewers during the pandemic, Nielsen lost its Media Rating Council accreditation. As the year comes to a close, we revisit this classic episode, guest hosted by Senior Editor James Hercher and featuring an appearance by Media.Monks Senior Director MylesContinue reading »

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