One of the most compelling soap operas of 2021 was the TV measurement debate. After undercounting viewers during the pandemic,...
Month: December 2021
A picture – or a comic in this case – is worth a thousand words. But each of our most popular comics...
Each year, Adweek honors a handful of agencies with accolades, with this year's honorees including The Martin Agency as U.S....
If you're a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons...
As 2021 comes to a close, it's time to once again gaze into our crystal ball--which is actually a group...
Despite the havoc that multiple Covid-19 variants have wreaked over the past two years, vaccination remains a very controversial topic--especially...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions of Adweek's...
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform...
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming...
2021 was another mammoth year for streaming, with every major service on the market notching subscriber gains as they churned...