Adnatomy: How Dating App BLK Turned ‘Vax That Thang Up’ Into the Song of the Summer

Despite the havoc that multiple Covid-19 variants have wreaked over the past two years, vaccination remains a very controversial topic–especially within the Black community. When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn’t opt for the preachy public…
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