One of the greatest feats a marketer can pull off is altering how shoppers think and feel about a particular...
Month: December 2021
The numbers alone tell an impressive story: retail sales of plant-based food in the U.S. topped $ 7 billion in...
NFTs (Non-Fungible Tokens) are one of the biggest trends in the marketing industry right now and set to be a...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive...
The word of the year, at least according to Collins English Dictionary, is “NFT.” Putting aside the fact that NFT...
It seemed like every other retailer ventured into shoppable livestreaming this year as a trend that has already overtaken online...
There is a Yiddish proverb: "Better an ounce of luck than a pound of gold." Well, the American advertising sector...
During the past week, we've asked key players in the television industry to reflect on what they learned in 2021,...
In 2021, there were tiny shreds of hope wrapped in yet another year of Covid-19 pandemic hunkering. People became familiar...