2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive uptick in connected television viewing. At the same time, Nielsen, long the industry’s go-to currency for linear TV advertising, undercounted local TV viewing during the pandemic, exacerbating long-standing frustrations among TV executives and intensifying interest… Continue reading »
The post The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement appeared first on AdExchanger.
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