The National Basketball Association is scoring higher tune-in for live games by optimizing its media planning using attention, including on...
Month: December 2021
//www.youtube.com/watch?v=2vZNLPTXg8Q AUCKLAND, Today: Tourism Fiji has launched its new global campaign via Saatchi & Saatchi NZ, announcing Fiji is officially...
It would be impossible to count the number of silly re-enactments that exist of certain iconic scenes--you know the ones--from...
Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this...
LONDON, Sunday: The Immortal Awards has proclaimed Clemenger BBDO Wellington as the #1 agency in New Zealand. followed by Special...
As the past one-and-a-half years have shown us the importance of human connection, dating app activity has only increased since...
Legal Beef Byron Allen’s $ 10 billion discrimination suit against McDonald’s was dismissed by a federal judge on Tuesday, The...
AUCKLAND, Today: It has come to our notice (courtesy of copywriter Chris Howden) that Idealog magazine founder David MacGregor has...
For publishers on the hunt for habitual readers, read-later apps like Pocket have become valuable stalking grounds. The 14-year-old company,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....