Lou Paskalis is on a mission to “save marketing from itself.” “It has to go from what it is today,...
Year: 2021
Nielsen has unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a...
With a 20-foot inflatable spider perched on its roof and an overgrown forest recreated just inside the front door, a...
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs...
ThinkTV has commissioned a new video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and...
Despite a constant stream of rhetoric asserting otherwise, a new study conducted by Twitter found that right-leaning news outlets see...
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads...
Māori Television, NZME, Discovery, and Pacific Media Network – with support from NZ On Air, have announced Gesa Luamanu as...
When it comes to personalization, most marketers don't get it right. They either do too little--e.g., indiscriminately blasting the same...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...