As of Thursday, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible...
Year: 2021
Starting a regular column at the beginning of a pandemic about how to find happiness is a pretty sure bet....
Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh Snap! As crazy as it might be to...
Creative agency 180 is expanding its global reach. The Omnicom-owned shop is opening three new offices: one in New York...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Is It Any Good? appeared...
Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic),...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative,...
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share...